The textile industry faces some pretty big challenges when it comes to tackling environmental issues like pollution and water scarcity. From water-guzzling cotton farming and microplastic-shedding synthetics to energy-hungry processes and fast fashion's unsustainable habits, the list is long. But Aboriginal is here to change the game: at Aboriginal, we’re reinventing fashion with a sustainable vision. Every step of our production process is carefully designed to protect the environment.
BRAND CORE VALUES
1.Sustainable Materials: We prioritize organic cotton, natural fibers, and recycled textiles to reduce water use and eliminate harmful chemicals.
2.Water Management: Our production methods minimize water consumption and ensure proper treatment of wastewater to protect ecosystems.
3. Circular Economy: Aboriginal designs with durability in mind, encourages recycling, and incorporates high-quality recycled materials without compromising style.
4. Low Carbon Footprint: We use energy-efficient processes and local sourcing to cut down on carbon emissions.
5. Educating Consumers: By making sustainability cool, we inspire conscious choices and raise awareness about the real impact of fashion.
THE CHALLENGE
Aboriginal is all about experimenting with raw materials, like organic cotton, natural fibers, and recycled cotton fabrics, while embracing traditional manufacturing processes. These materials are not just about style—they’re a conscious choice to connect with nature and sustainability, reflecting a time when clothing was made with care and purpose, using what was available in harmony with the environment.
I wanted to create a concept that takes us back to the origins of humanity, when men and women were hunters and gatherers. Back then, clothing was a protection against the harsh environment, and even though our ancestors weren’t aware of it, their way of creating garments was already inherently sustainable.
Aboriginal connects us to our roots, to a time when clothing was an extension of our bodies, and its production was sustainable over time. It wasn’t about disposable garments and pollution—it was about using resources in a way that respected the environment.
COMBINATION MARK
I decided to design the pictorial mark based on a cave painting, showing a man with raised arms holding a hunting tool. This imagery was chosen to make the connection with the core idea immediate for viewers. The raised arms symbolize the man's active role in solving his problems—he’s not passive in the face of challenges. Just like today, when we face environmental issues as a society, we must take action, not stand idly by. The tool he holds represents current processes. Although they are industrialized in our time, the core principle remains the same: to perform their function optimally—just as the industrial processes used by Aboriginal in making its garments aim for the same efficiency.
The typography I used was found after a lot of searching, and through testing, I realized I had to adjust it carefully and make it lighter in order to create a combination mark that would merge perfectly. You can see how the caveman leans on one of the circles of the "i"s to take the leap into the future.
Stages of Brand Growth
Initially, the brand’s focus is on designing and creating the best organic and recycled cotton t-shirts on the market. This will allow them to get familiar with the materials, production processes, and the costs of manufacturing and distribution.
SECOND STAGE
In the next phase, having learned from the experience of producing a line of basic garments like t-shirts, tank tops, pajamas, underwear, and shirts for both men and women, Aboriginal plans to expand its range to more intricate pieces that can compete in the fashion industry. My role as a designer is to help the client visualize these two key moments of business growth and how they’ll evolve over time.
Visual Narrative
Color Palette
-Earth tones: Browns, ochres, moss greens, evoking nature and natural fibers.
-Modern details: White and black to maintain a clean, minimalist style that resonates with current generations.
Graphic Elements
Motifs inspired by aboriginal patterns and organic textures, such as simple lines or geometric shapes reminiscent of cave paintings.
Iconography representing nature’s cycles (the sun, the moon, leaves, water drops).
Photography
-Setting: Outdoor locations that convey a connection to the earth, such as forests, mountains, or arid landscapes.
-Style: Models with natural, minimalist looks interacting with their surroundings (picking leaves, touching water, walking barefoot).
-Contrasts: Integrating modern elements in natural settings, such as a minimalist jacket next to a cave painting or a dress by a river.
SPECIAL THANKS TO:
Online source for free-to-use images:
https://unsplash.com
and my main mock ups sources:
https://freepik.com
https://mrmockup.com
https://mockups-design.com/
THANKS FOR WATCHING! THIS PROJECT IS FOR SALE!